Looks like LES poster boy Danny Bowien is a little closer to reopening Mission Chinese Food in the former Rosette space on East Broadway — according to a tipster, this throwback awning went up in recent days. Cod-fried nice! We’ve inquired about the opening date and will let you know what we hear.
Everyone’s in a twitter about Matthew McConaughey’s Lincoln ad, but dude — check out Danny Bowien looking sharper than an al pastor knife in a new ad campaign for menswear etailer Frank & Oak. We spotted this on Orchard Street, just a stone’s throw from the increasingly awesome Mission Cantina (three words: “bone marrow fajitas”). The ad’s tagline is “for the journey ahead.” And speaking of the journey ahead: here, courtesy of Bowien’s twitter, is a glimpse inside the soon-to-reopen Mission Chinese.
Nearly a year after Mission Chinese Food shuttered at the height of its popularity, owner Danny Bowien has announced a comeback.
If you like talking about food as much as you like shoving it in your face, prepare to clear your calendar. The next weeks and months will bring a veritable cornucopia of gabbing about grub, from a discussion about restaurant preservation to a three-day symposium curated by Mission Chinese’s Danny Bowien that’ll culminate in a massive multi-chef barbecue on the East River. Here’s what’s on the pass.