We’d been counting the days till Day Off ever since we spoke to A-Trak, founder of Fool’s Gold (above), about the Williamsburg label’s end-of-summer waterfront banger. If you didn’t make it out yesterday, click through our slideshow, below, to see who turned out and who was turnt up. Among the highlights: some Drake-related drama from headliner Meek Mill, who was hanging backstage with Nicki Minaj; high-energy sets from Falcons and Flatbush Zombies; and surprise appearances from ILoveMakonnen, ASAP Ferg and Fabolous.
Traditionally, “fool’s gold” was associated, as its name suggests, with a yellow-tinged mineral, typically mistaken for its more valuable doppelgänger. But there’s no confusion about Fool’s Gold Records.
From the label’s distinctive image to its dynamic, hard-to-pin down roster of artists, since 2007 “Fool’s Gold” has come to stand for originality and a damn good time. Having discovered Kid Cudi, re-discovered Danny Brown and introduced the delectable Duck Sauce to the world, the label’s success can largely be attributed to its musical prospectors/co-founders, Nick Catchdubs and Alain “A-Trak” Macklovitch.
In the run-up to the return of their annual Labor Day flagship party, Day Off, taking place at Brooklyn Live at the Inlet, we caught up with A-Trak to find out a bit more about what to expect from this year’s event, whether laptops killed the turntablism star and what exactly the deal is with his label’s preoccupation with ducks.