7-Eleven, ruthless corporate hegemon and tyrannical purveyor of Slurpees, has become something of a pariah in the East Village as of late. But with the advent of a new 7-Eleven-based startup, which promises to combat “an insanely annoying problem that every single person in this city faces,” might the Big Gulp goliath finally succeed in getting into the good books of East Villagers (and not just Jimmy McMillan)?
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