With rents going up, an L Train shutdown imminent, and chains like Lululemon moving into the ‘burg, retailers are tasked with drumming up more business and loyal shoppers. Enter the first ever Williamsburg Shopping Weekend.
All Dressed Up
Paris-based contemporary clothing label 13 Bonaparte is bringing its unique collection of apparel to America for the first time. Its pop-up shop opened yesterday, in response to a heightened demand from American customers. The pop-up will sell the brand’s midseason wardrobe and premiere its expanded le denim collection, which includes pieces designed specifically for women. More →
Contemporary women’s fashion label loup, previously only sold online and through retailers like NastyGal and Anthropologie, is opening its very first pop-up shop on Rivington Street. It will be a brief affair, starting on October 19 and wrapping up October 24.
The NYC-based label, helmed by designer Danielle Ribner, will be selling its Fall/Winter 2016 line, which features items like wide-leg “culotte jeans” and jumpsuits, boxy blazers, colorful sweaters, and plenty of denim, twill, and suede. As an exclusive to the pop-up shop, cozy crewneck loup sweatshirts will also be for sale, available in mostly grays and blues.
Though the buzz about buying local generally focuses on food, this time it rings true for the fabrics that adorn those sentient sacs of flesh we call bodies. The brand is Parisian-inspired (loup is French for wolf), but its production is genuinely local. According to its website, Ribner works “solely” with factories in the Garment District to produce the label’s clothes, so essentially every step of the process happens in the city.
On Thursday evening, a group of 10 or 15 people descended into a mysterious basement on Bed-Stuy’s Myrtle Avenue. If not for the beats of FKA Twigs that floated up the dark staircase, you might have missed it completely. The space, which lies below an apartment and has been renovated into an art space called TT Gallery, carries a musty scent and feels otherworldly. Some of the floor is still dirt, the intricate roof panels and stone walls look like something out of a Final Fantasy realm. Only, the characters of this world weren’t there to adventure amongst monsters, but to strut their stuff. This was the setting for Iranian-born, Montreal-based designer and artist Pedram Karimi‘s SS17 show.
Kinfolk has been occupying a significant slice of Williamsburg’s bustling Wythe Avenue for some time now, with their event and studio space at 90 Wythe and their adjacent Kinfolk 94, a multidisciplinary space with a menswear boutique at its front. The company’s clothing has a multifaceted basis in streetwear, sportswear, and heritage styles, offering a variety of pieces such as bold and colorful bomber jackets, pastel-hued blazers, Kinfolk-branded Adidas jerseys, and poppy graphic tees.
The newfound stability has allowed the couple to finally pursue a new project: HILOVENEWYORK, a cheeky play on those ubiquitous “I Love NY” t-shirts that litter the stalls on Canal Street. Mullins and Jimenez describe the “sub-brand” of La Petite Mort as an art concept that tries to reinvent the humdrum, depersonalized souvenir t-shirt by adding a personalized twist.
“I’m pretty sure you’ve gone on vacation, and you’ll go take a photo of Eiffel tour, go to a few restaurants, buy a souvenir, and then go home,” said Jimenez, a born-and-bred New Yorker. “But just imagine you went to Paris, met a local, you fell in love, and he took you all over the place and showed you around. And then, when you left, you’d take one of his t-shirts with you. Just imagine how much more valuable that shirt would be to you than any tacky souvenir you’d find in an airport gift shop.”
This concept of an “alternative souvenir” fueled Jimenez’ idea for a more personalized approach to mementos. “I would go to thrift stores in different parts of the city and I’d find this collection of shirts no one would pay attention to, but to me they were unique because they were shirts you’d only get if you lived or worked or went to school in the city.” He began collecting t-shirts from union meetings, concerts, local sports clubs, and more, all of which would then go on to form part of HILOVENEWYORK’s vintage collection. “These items of clothing are honest and true to the people here,” he said.The collection is available at the shop and online. Jimenez also plans to feature limited-edition shirts created by different artists every two weeks. “They’re going to make their own interpretation of what a New York tourist t-shirt should be,” he said. In addition to creating a collection of unique vintage souvenir shirts, Jimenez and Mullins are planning a variety of pop-up events at their store around the concept of “personalized New York.”
“We’ll be collaborating with people on films and art, and we’ll have music outside the store on certain nights,” Mullins explained. On June 21, in collaboration with Make Music NY, La Petite Mort will be hosting the bands Tiger Tooth and Sunshine Gun Club for a 3pm concert. “We’re collaborating with ‘Magikal Charm,’ a yearly independent film festival, and working with them on future film screening,” she added. Another current project is a solo show in the shop for the artist Pablo Power. In order to stay informed on upcoming events, Mullins recommended following them on Instagram (@HILOVENEWYORK and @LAPETITEMORTNYC).The couple hopes that their store and their events will help change the perception many outsiders and newcomers may have of the city. “I want to rebrand the concept of what people think New York as a whole is,” Jimenez said. “Everyone talks about how New York is dead, but if we support each other, and if we’re each others life support, then how can it die?”
Whitney Brown predicts 2016 might be the year New Yorkers finally turn off Tinder. (We imagine every bartender in town is rooting for this miracle as well.) But she’s adamant that our Seamless hook-up mentality has just about run its course, and we’re bound to return to an era where big, romantic gestures are in style once again. “Romance in the 21st century is in sort of a struggle stage,” Brown said. It was hard to imagine this willowy model-entrepreneur could be having any issues. Well actually, Brown is in the business of love, or romance at least, so it’s in her best interest to see a return to romance.
“I don’t understand why everyone isn’t juicing, it’s just so easy,” I once overheard a waifish juice bar owner declare to her perfectly coiffed dog, or maybe it was her friend. Does it really matter? I don’t think anyone (save for me) was really listening. The point being, ethical eaters often fail to realize that most people don’t have access to luxuries like liquid diets and organic produce that costs multiple times the pesticide-coated stuff, but the founder of Boerum Apparel, a Williamsburg-based sustainable clothing company that invokes foodie language like “small batch” and “farm to closet,” has a better attitude about these things.
“I’m not wearing anything that I have any information about because it’s almost impossible to get that information,” Teel Lidow said, looking down at his Oxford shirt and jeans. And that’s not because he’s a cynical banker boy just trying to make his millions and get out of the sustainable fashion biz. “People need to be clothed and no one needs to be a martyr about this, basically.”
A new monthly upscale flea market returns to Bushwick this weekend. The design team from the Moves Concept Store in Williamsburg have teamed up with the health goths of Whatever 21 to bring you a super stimulated brunch-time event at Tandem this Saturday. Some other local designers and boutiques will be selling their frocks as well, including Something Happening Shop, and Sir New York.
We give fashionable locals a place to go and they get All Dressed Up.
When we met up with Benjamin-Emile Le Hay at the Williamsburg branch of Cadet, he was wearing a royal-blue blazer with a pattern of black paisley, a muted striped button-down, and a pair of very significant sneakers. We were lucky enough to catch Benjamin, who works at the New York Observer as a fashion editor and is a contributing columnist at Shindigger (meaning he gets paid to go to parties full of fancy, crazy people), the day before New York Fashion Week began. He’s attending Milan Fashion Week at the moment, tweeting about Ferragamo’s use of python.