Alter Opens New Shop in Greenpoint, Returns to Vintage

Alter, the mid-scale, vaguely alt Brooklyn fashion boutique, has expanded its lineup to include a vintage store located directly across from its Franklin Avenue flagship location in Greenpoint. “They started out as vintage, but are now getting back into it,” a polished but bubbly shop guy named Lawrence told us. The new storefront offers men’s, women’s, and kid’s vintage clothing.

The price point is close to Alter’s and quite honestly is to be expected in these northern territories of Brooklyn– mid-$30s to $60 for most clothing items and a nice selection of vintage leather bags (backpacks, bucket bags, even a doctor bag) from $80 to upwards of $300.

The vintage items are varied but nothing is too crazy eye-popping– men’s short shorts for $38, drug rugs for $40 (ranging from broken-in to stiff, pick your poison), the tiniest Izod-Lacoste shirts I’ve ever seen, and teeny tiny acid wash skirts, mom shorts for broads ($35), overalls, blazers, peasant skirts, and a flock of requisite flannel button downs.

This ain’t no Beacon’s though. Don’t bother schlepping Ikea bags full of items from Kanye’s first ready-to-wear line (yeesh) or clothes your grandmother (or someone’s grandmother) died in to Alter Vintage. “We do our own buying,” Lawrence said decisively.

Alter Vintage, 109 Franklin St., Greenpoint; open Monday through Saturday noon to 8 pm, Sunday noon to 7 pm.