(Photo: Patrick Hogan)

(Photo: Patrick Hogan)

The name may be simple, but the menu at The Sandwich Shop aims to be more creative than its moniker.

The new Williamsburg, um, sandwich shop at 658 Grand Street aims to offer fancy takes on the traditional formula of bread plus meat plus cheese. Co-owner Ricardo Picon used the word “artisanal” in describing the menu, but these days that’s practically required by law for a Williamsburg establishment.
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