Just days after encountering rainbow cream cheese at the East Village’s newest bagel shop, we’ve discovered yet another way to taste the rainbow. It seems that Bagel Boss, near Stuyvesant Town, has started selling rainbow bagels, and they’re proving to be a veritable pot of gold. We had to wonder: is the original inventor of the rainbow bagel feeling blue, or maybe even seeing red, about this?
The Bagel Store
Get ready for your Instagram feed to once again be flooded with play-doh-like technicolor baked goods: The Bagel Store is back in business. The Williamsburg shop has become an obsession among both Brooklynites and out-of-towners, who’ve been lining up for blocks in order to get their hands on candy-colored rings of carbo-joy. Call them the new cronut or the new “churron,” the churro-macaron hybrid that had everyone queuing up on Broad City last night.