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Mikey’s Hookup Gets Hooked Up by the Williamsburg Apple Store

The chillers at Mikey's Hookup have got your back, and apparently someone's got their backs too (Photo courtesy of Mikey's Hookup)

The chillers at Mikey’s Hookup have got your back, and apparently someone’s got their backs too (Photo courtesy of Mikey’s Hookup)

It seems silly now to imagine that some of us groused about the opening of a “Mini-Mall” in the Realform Girdle Building– it just seemed so yuppie-ish and suburban and right there on Bedford and North 5th, like the places we’d escaped to get to New York. If you can image, “gentrification” wasn’t yet a watchword.

But by 2001, along with the Verb Café (RIP, well sorta– there’s a Verb 2.0 in Greenpoint) and the Internet Garage (read: before email was on your phone, you’d stop by here to “Get high on speed!!!11” as their Facebook page advises), you could stop by Mikey’s Hookup and play ping pong while picking up a guitar cord.

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Brooklyn FoodWorks Gets Wee Startups Cooking With Gas

Everything Sticks & More, a catering startup at the newly launched Brooklyn FoodWorks (Photo: Nicole Disser)

Everything Sticks & More, a catering startup at the newly launched Brooklyn FoodWorks (Photo: Nicole Disser)

Get anywhere near the old Pfizer building these days and you’ll be overwhelmed not with the smell of medicinal byproducts, but with the delicious aroma of cookies, coffee, and freshly baked bread. Pfizer left the massive industrial plant empty in 2008 and it was bought up by a real estate investment firm a few years later. Today, it finally saw the opening of Brooklyn FoodWorks, an educational institute, incubator, and communal kitchen that will offer low-cost co-working space for small food startups.

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