Straight Outta Compton Pop-Up Shop (Photo: Rob Scher)

Straight Outta Compton Pop-Up Shop (Photo: Rob Scher)

Obey your thirst, for great marketing gimmicks.

Last night on the corner of Spring and Bowery, a hubbub gathered around a green-hued convenience store emblazoned with Sprite logos. As you might notice, displayed along the shop’s windows (besides actual cans of sprite) were some rather unusual wares: “Fresh Hype Wipes,” “Frosted Fleeks” cereal, “Dope Soap” and “Straight Buggin” detergent. Turns out “The Sprite Corner” is a pop-up shop promotion for the forthcoming N.W.A biopic, Straight Outta Compton.

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