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A Sandwich Shop Called The Sandwich Shop Is Coming to Williamsburg

(Photo: Patrick Hogan)

(Photo: Patrick Hogan)

The name may be simple, but the menu at The Sandwich Shop aims to be more creative than its moniker.

The new Williamsburg, um, sandwich shop at 658 Grand Street aims to offer fancy takes on the traditional formula of bread plus meat plus cheese. Co-owner Ricardo Picon used the word “artisanal” in describing the menu, but these days that’s practically required by law for a Williamsburg establishment.
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Where to Chill Like a Williamsburg Internet Mogul, Per the Google Killers at Karta

A sneak peek at Karta.

A sneak peek at Karta.

It’s hard to keep track of everything this city has to offer and it’s hard to effectively brag about all the cool places you go if no one (not even you) knows where those places are. That’s why two Williamsburg residents – Samia Saleem and Dana Steffe – invented Karta, a shareable mapping system that allows users to make and trade maps of all their favorite spots.
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