With shops like Kai D., Feltraiger, and Robert James, Williamsburg is increasingly becoming a destination for discerning dudes seeking dashing duds. The latest local designer to open a store of its own is The Hill-Side, a six-year-old brand with roots in both NYC and Japan.
Fashion + Shopping
For once, you can buy pretty things for yourself and feel 100 percent certain in the aftermath that you’re not just a consumerist dweeb, you’re also someone who cares about the homelessness crisis in New York City. All proceeds made at this pop-up shopping event go The Bowery Mission, which depends enormously on donations and volunteers to help them feed the hundreds of thousands of men, women, and kids they feed each year (not to mention the tens of thousands of people the charity provides with shelter, clothing, and other kinds of essential services). You can find all sorts of amazing stuff at the event– it’s all donated vintage, designer, and vintage designer, all of which are recycled and priced affordably. But even if you’re not so sure a price tag is doable, the organizers say they’re “always up for a barter. Follow the pop-up on Instagram @LESamisNYC .
Read more about L.E.S. Amis here.
“I don’t understand why everyone isn’t juicing, it’s just so easy,” I once overheard a waifish juice bar owner declare to her perfectly coiffed dog, or maybe it was her friend. Does it really matter? I don’t think anyone (save for me) was really listening. The point being, ethical eaters often fail to realize that most people don’t have access to luxuries like liquid diets and organic produce that costs multiple times the pesticide-coated stuff, but the founder of Boerum Apparel, a Williamsburg-based sustainable clothing company that invokes foodie language like “small batch” and “farm to closet,” has a better attitude about these things.
“I’m not wearing anything that I have any information about because it’s almost impossible to get that information,” Teel Lidow said, looking down at his Oxford shirt and jeans. And that’s not because he’s a cynical banker boy just trying to make his millions and get out of the sustainable fashion biz. “People need to be clothed and no one needs to be a martyr about this, basically.”
Just in time for Halloween, it’s Williamsburg’s worst nightmare. We’re told Ralph Lauren’s Double RL & Co will open Friday morning at 85 North 3rd Street, right next to the new Steven Alan Optical store and just around the corner from the new J.Crew store, and the new Urban Outfitters, and the new Madewell, and the new (and now boozed-up!) Starbucks. Soon the neighborhood will be called Williamsburg Mills.
What’s going on at 101 Greene Street? You may recognize the above scene as the work of Mark Alan Stamaty, whose frenetic renderings of NYC have graced the pages of the Village Voice (olds may remember his late-’70s Village-set comic, “McDoodle Street”), the cover of the first They Might Be Giants album, and more recently the cover of Will Hermes’s excellent account of the ’70s music scene, Love Goes to Buildings on Fire.
As its name implies, it takes some effort to discover the new storefront of Lower East Side’s enigmatic purveyors with panache, The Hunt. Framed under an electronics store sign belonging to an old tenant, The Hunt’s cryptic entrance acts as a sort of portal into the world contained within – part store, part museum – where the line between old and new is a bit uncertain.
It’s not the main focus of the book, but in the last chapter of Brooklyn Street Style: The No-Rules Guide to Fashion, authors Anya Sacharow and Shawn Dahl take a moment to reflect on why, in New York City’s rapidly changing cultural landscape, Brooklyn is now widely acknowledged as the city’s most exciting area when it comes to fashion. “The fashions of the city reflect the experience,” they write. “From the Brooklyn side of the river, the experience feels more authentic: grittier, diverse, small scale, and creative. It’s reminiscent of the perfectly imperfect New York.”
When we stopped by the shop today– inside the short-lived home of Alter Vintage, where they’ve been since the start of August– we found Kyla and two other women sorting through mounds of new inventory from a recent trip to the West Coast.
A new branch of 2nd Time Around will open at 55 East Houston Street at the end of this month, making it that much easier to play out your own version of Sex and the City.
The law has spoken: leggings are not pants and the sidewalks of New York are not your yoga mat. So toss out the athleisure wear and take advantage of these two shopping opportunities.
The Vintage Twin NYC Pop-Up Shop
July 22 to 29 at 42B W. 14th St., Union Square
Morgan and Samantha Elias, the titular twins who operate this roving vintage shop, usually pop up in the slim space at 355A Bowery, but this time they’re slipping into something a little more comfortable. “It’s going to look like we took over a vacated Gap store,” Morgan promises of their larger space on West 14th Street. But don’t expect plain-Jane, off-the-rack designs: The Eliases buy ’60s-to-’90s pieces from estate sales and then adapt them by, say, turning a gown into a short skirt, or sewing a section of Teenage Mutant Ninja Turtles bedsheets onto a denim jacket. Plus, we’re told a “jean-ius” will be on hand at a “denim bar” to size each customer for the perfect fit of Levi 501s or Wranglers.
This is officially the season where all these people who describe themselves as your friends keep calling (on the actual phone, wtf), beckoning you to join them for some really screwed up stuff like BBQs and Beach Bus Excursions. Whatever happened to text messages? Hiding in your apartment for days on end? Unfortunately during summer, such creature comforts are regarded as anti-social, perhaps even dangerous. But if you can make it to these two events, we promise you’ll have a whole heap of excuses to avoid person-on-person contact for the next few months or perhaps even longer, plenty of time for your friends to wrap up their molly bender and quit being so creepy. Reading materials will save you yet.
Pioneer Works’ new bookstore in Red Hook, which had its grand opening on Tuesday night, is a remarkably small shop. Maybe the size of a very bitty studio apartment. “Wait, is this is? Or do you have back-stock somewhere?” we asked Zach White, the shop clerk. He laughed. “Nope, this is pretty much it.” But that’s kind of the point. “It’s almost like an installation, in a sense, because it’s so small and ever changing,” Zach explained. “I don’t feel like it will ever be a place for ‘I’m looking for this book, maybe Pioneer Books has it’ — instead you’ll come here and know that a book is gonna find you.”