With rents going up, an L Train shutdown imminent, and chains like Lululemon moving into the ‘burg, retailers are tasked with drumming up more business and loyal shoppers. Enter the first ever Williamsburg Shopping Weekend.
This Friday on Bedford Avenue, the dream of the ’90s will collide with the dream of the mid-aughts when The Misshapes spin at the grand opening of the Dr. Martens store. It’s all a little bit overwhelming. The jet-setting DJs, in case you haven’t read their book, achieved “it” status with their Cobrasnake-friendly parties at Luke & Leroy and Don Hill’s; these days they work the decks at international fashion fetes you’re not fabulous enough to get invited to.
The dream of the ’90s is alive on Bedford Avenue.
Williamsburg recently got Soho-esque retailers like Levi’s, G-Star, Scotch & Soda, and Ralph Lauren, but they’ve all been on side streets. Which makes it notable that Dr. Martens, the once favored boot brand of punk rockers and grunge poseurs, is coming to the main strip. The DM logo is now up at 193 Bedford Avenue, the long vacant Tasti D-Lite space that briefly housed the Lola Star holiday pop-up. A Dr. Martens rep tells us there’s no hard date yet, but the store should open “most likely end of February.”