Cupcakes

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‘Cupcake With a Cause’ Replaces Polish Longtimer in the East Village

(Photo: IndieGoGo Sweet Generation website)

(Photo: IndieGoGo Sweet Generation website)

A cupcake shop is coming to the East Village storefront that held the First Avenue Pierogi & Deli for some three decades. But before you go moaning about how New York is becoming the “Big Cupcake,” know that Sweet Generation supports a good cause.
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The 'Ultimate Stoner Cupcake' Is Coming to Bedford Avenue

An Everything Cupcake from Sweet Haus (Courtesy of the bakery)

An Everything Cupcake from sweethaus (Photos courtesy of the bakery)

Tara and Billy Koenig met while working as managers at Balthazar in 2006. Two years later, they moved to Charlottesville, VA, where they opened a bakery and candy shop in 2011. Now they’re back in NYC and living in South Williamsburg, where they plan to open a second location of sweethaus this September.
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Magnolia Is Giving Away Cupcakes in Honor of Justin Timberlake’s Birthday Because, Uh…

(Photo by Shanna Ravindra for New York magazine)

(Photo by Shanna Ravindra for New York magazine)

If you bring your MasterCard to Magnolia Bakery today, you’ll get a free cupcake in honor of Justin Timberlake’s 33rd birthday. No, they don’t have Justin’s face on them (we asked), but the promotion maybe makes sense? Timberlake has a two-year, multi-million dollar endorsement deal with MasterCard. Plus his pal Andy Samberg, a guest at JT and Jessica Biel’s wedding, penned “Lazy Sunday” — a tribute to the bakery with “all the bomb frostings” — before going on to co-star with Timberlake in “Dick in a Box.” AND Biel apparently enjoys making cupcakes for Timberlake. PLUS using letters in Timberlake’s last name, you can form words such as “eat,” “bake,” and “milk.”
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