Enter the basement of 294 Broome Street and you’re faced with a row of lockers and “mug shots” under bright lights. Jail cell bars open into a sparse studio with a graffiti mural of two figures escaping through a barbed wire fence. It almost feels like the police are about to take you in for questioning. Instead, this is where ConBody trainees “do the time” with prison-style bootcamp workouts.
The decorations are more than a gimmick. It was in solitary confinement that Coss Marte first dreamed up ConBody. He saw it as a chance to transition from busted drug dealer to a legitimate entrepreneur, helping provide jobs to other former inmates in the process.