Genesis-Rendering-A2

When the 21-floor Level Hotel opens in Williamsburg, on the corner of Wythe Avenue and North 13th Street, it’ll have a look that’s closer to The Standard, High Line than to the neighboring Wythe Hotel. The owners, Yoel Goldman and Zelig Weiss (Weiss also owns the Condor Hotel in Williamsburg) considered going the red-brick route, but decided against creating “this big giant building and pretending that it was always there” in part because “that’s not what the neighborhood is about,” said Mordy Steinfeld, director of operations and development with Riverside Developers. “It’s about authenticity and creating the space you need for the area you serve.”

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