Teel Lidow, founder of Boerum Apparel (Photo: Nicole Disser)

Teel Lidow, founder of Boerum Apparel (Photo: Nicole Disser)

“I don’t understand why everyone isn’t juicing, it’s just so easy,” I once overheard a waifish juice bar owner declare to her perfectly coiffed dog, or maybe it was her friend. Does it really matter? I don’t think anyone (save for me) was really listening. The point being, ethical eaters often fail to realize that most people don’t have access to luxuries like liquid diets and organic produce that costs multiple times the pesticide-coated stuff, but the founder of Boerum Apparel, a Williamsburg-based sustainable clothing company that invokes foodie language like “small batch” and “farm to closet,” has a better attitude about these things.

“I’m not wearing anything that I have any information about because it’s almost impossible to get that information,” Teel Lidow said, looking down at his Oxford shirt and jeans. And that’s not because he’s a cynical banker boy just trying to make his millions and get out of the sustainable fashion biz. “People need to be clothed and no one needs to be a martyr about this, basically.”

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