Mono No Aware festival (Photo via Mono No Aware Facebook)

Mono No Aware festival (Photo via Mono No Aware Facebook)

For a long time we’ve heard that analog film formats– for both making and viewing– are on the verge of mass extinction and very soon will be swallowed up by digital photography and filmmaking, never to be seen again. Recent events seem to confirm this prediction– in July, the last manufacturer of VHS players announced that it was quitting the game and shortly after, the Chinese factory where the clunky, black plastic boxes were made for Sanyo ceased production. The end came quietly, and some people were surprised that VHS consoles were still being made at all, since it had been nearly a decade since Eragon, an elf/fantasy movie, was the last ever to be released on VHS. Even before that, Fujifilm had stopped manufacturing motion picture film. As somebody once (pretentiously) told me, books, which are a lot like film in this context, are “nothing more than fetish objects” nowadays.

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