Last May when we first heard the Brooklyn Night Bazaar was being evicted so that its Greenpoint warehouse could be rented by BMW, everyone kind of assumed the waterfront was getting its own car dealership. Sure, it seemed unlikely a few years ago that there’d be a booming market for luxury cars anywhere near the L train, but then again stranger things have happened under gentrification. ($100 golden doughnut, anyone?)
But then we got a mysterious invitation to “learn more about the unique design plan, creative offerings and community integration” that BMW is preparing for 29 Norman Avenue. During a tour of the construction site, we learned the space won’t (exactly) be dedicated to selling cars. Instead it’s a gambit to tap into all the “creative energy” gushing around Brooklyn and see if it can give MINI, the speciality car brand owned by BMW, fresh eyes on what the young’uns are plugged into.