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It Happened: A Pop-Up Popped Up in a Pop-Up

Shortly after we opened our pop-up Newsroom last month, we discovered that Made in the Lower East Side — no stranger to setting up pop-ups in underused spaces — had a new project: a Storefront Transformer that instantly turns any vacant corner into a shop, classroom, or office. A lightbulb popped up over our head: could we create a pop-up within a pop-up?
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At the Brooklyn Book Festival We Learned That Publishers Need to Be More Like DJs

Art Spiegelman signs books. (Photos: Saranya Kapur)

Art Spiegelman signs books. (Photos: Saranya Kapur)

Lois Lowry signs a copy of

Lois Lowry signs a copy of "The Giver" for a fan after a panel. The acclaimed children's book author received the Brooklyn Book Festival's "BoBi" award for her work. (Photo: Meghan White)

Carletha Woodley-Alves reads

Carletha Woodley-Alves reads "Curious George" with her daughter Soretta. (Photo: Meghan White)

Vendors from Community Bookstore & Terrace Books. (Photo: Meghan White)

Vendors from Community Bookstore & Terrace Books. (Photo: Meghan White)

Six-year-old Kaliah Wynn has a free balloon tied to her wrist. (Photo: Meghan White)

Six-year-old Kaliah Wynn has a free balloon tied to her wrist. (Photo: Meghan White)

A costumed vendor. (Photo: Meghan White)

A costumed vendor. (Photo: Meghan White)

Borough President Marty Markowitz (Photo: Saranya Kapur)

Borough President Marty Markowitz (Photo: Saranya Kapur)

Kids Book Corner (Photo: Saranya Kapur)

Kids Book Corner (Photo: Saranya Kapur)

Festival attendees (Photo: Saranya Kapur)

Festival attendees (Photo: Saranya Kapur)

Children's cartoonists Jarrett Krosoczka, Gene Yang and Raina Telgemeier in the Comic Quick Draw for kids (Photo: Saranya Kapur)

Children's cartoonists Jarrett Krosoczka, Gene Yang and Raina Telgemeier in the Comic Quick Draw for kids (Photo: Saranya Kapur)

Audience at the main stage at Borough Hall (Photo: Saranya Kapur)

Audience at the main stage at Borough Hall (Photo: Saranya Kapur)

Panel at Brooklyn Historical Society (Photo: Saranya Kapur)

Panel at Brooklyn Historical Society (Photo: Saranya Kapur)

Who knows where he got his facts from when Brooklyn Borough President Marty Markowitz claimed that “most Pulitzer winners, great writers and magazine editors live in Brooklyn,” but it certainly seemed that way yesterday as the literati converged at Borough Hall for the eighth annual Brooklyn Book Festival.
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