After The North Face’s recent (custom-scented) opening in Williamsburg, another athletic lifestyle brand is following suit: Canadian brand RYU just opened its first-ever New York City store in the artsy-turned-sporty Brooklyn neighborhood.

The space, which feels true-to-neighborhood with a restored factory vibe (think exposed brick, minimalist walls and open ceilings) is inside the historic Lewis Steel Building, a recently-renovated retail space that also houses McNally Jackson and Blue Bottle Coffee. RYU’s corner unit features wraparound windows that beam proudly onto Berry and North 4th Streets.

RYU stands for Respect Your Universe, and the Vancouver-based brand is hoping to do just that with this Williamsburg space. With every opening (five stores in Canada and a recently opened one in Venice Beach, California), the company looks to be an important part of the neighborhood. In Williamsburg, partnerships include sponsoring workout classes at local gyms and outfitting instructors at Rumble Fitness.

The clothing is sleek and minimalist, both trendy and technical, made in mostly neutral tones like black, brown and grey and often featuring the brand’s patented fabric, Ethos, which is sweat resistant, waterproof, pill-free and cooling. It’s designed to be worn on casual Fridays, to the gym, and in everyday life. Chinos are intended to be worn running errands, graphic designed t-shirts can be worn during workouts, and leggings can be combined with colored accessories to have lunch with friends.

A four-piece collection was curated by Stash, a New York City graffiti artist, to commemorate the store’s opening. The capsule includes four items, including both graphic tees and sweatshirts featuring the word “Respect” designed by Futura, CES, WANE and Stash in each artist’s signature art aesthetic.

RYU is now open at 76 N 4th St, and clothing retails from $60 to $150.