Mitsuwa Marketplace used to be an obligatory pilgrimage for NYC foodies, but as of this week you won’t have to trek out to New Jersey for a massive Japanese food complex. Japan Village is bringing a supermarket, 11 food vendors, and an in-house izakaya to Industry City in Sunset Park on Saturday, Nov 24.
Described as the Eataly of Japanese food, it’s being opened by Tony and Takuya Yoshida, owners of Michelin-starred East Village restaurant Kyo Ya, and will include an outpost of their specialty market chain, Sunrise Mart, as well as a liquor store and cocktail bar.
Tony Yoshida says they aim to “highlight all 47 of Japan’s prefectures,” and the vendors will be offering an impressive array of Japanese foods and styles, including noodles, sushi, yakitori, tea, rice bowls, tempura, bento boxes, and omakase.
The Sunrise Mart will go beyond even the East Village, Soho and Midtown locations, with a tofu market and cuts of wagyu and washugyu beef from Noho specialty butcher Japanese Premium Beef.
Here’s a rundown of the food vendors, courtesy of Industry City (a map and directory can be found on Japan Village’s website).
- Obentoyasan: Daily-made bentos and made-to-order onigiri, featuring different Japanese rice. The eatery will also offer a miso soup station, where visitors can choose from three different kinds of miso and select from a variety of toppings, including scallion, fried bean curd, egg, and chicken.
- Café Japon: Bakery with Japanese bread and cakes crafted on-site, as well as teas, matcha lattes, and drip coffee.
- Mika N’ Momo: Japanese juice and salad bar, featuring fresh vegetables including shiso, mizuna, kabocha, mitsuba, and komatsuna.
- Hachi: Japanese street food, serving okonomiyaki (savory pancakes), takoyaki (octopus balls), yakisoba (pan-fried noodles), taiyaki (fish-shaped sweets filled with red bean), and obanyaki (round cakes with assorted fillings).
- Setagaya: Ramen noodle shop serving tonkotsu ramen with black garlic.
- Gohei: Soba and udon noodle shop, where visitors will be able to view the production of the buckwheat and flour noodles on-site. Many of the toppings will feature a variety of tempura, as well as honeycomb beef tripe.
- Moriya: Rice bowl shop serving gyudon (washugyu beef bowl), Japanese curry, shogayaki (pork ginger), oyakodon (chicken and egg bowl), katsu-don (chicken or pork cutlet with egg bowl), vegetarian rice bowl and more.
- Shokusaido: Japanese appetizers, including agedashi tofu, hijiki seaweed salad, and salmon nanbanzuke. The shop will also serve traditional tempura, and an assorted mix of Japanese croquettes, fried chicken, fried horse mackerel, and french-fries with Japanese dips such as mentaikomayo.
- Brooklyn Steak & Lobster: Teppanyaki steak and lobster. The steak cuts will be wagyu, washugyu, or premium beef, and each steak will be served with Japanese condiments including ponzu with daikon, soy sauce with fresh wasabi, and yuzu kosho pepper. The lobster will be served with various condiments including soy sauce butter and yuzu butter.
- Omakase Sushi: Will serve omakase courses, featuring fresh fish from Japan.
The izakaya, dubbed Wakuwaku, will serve “Japanese tapas, from grilled chicken skewers, to sashimi, to gyoza dumplings, and additional eats paired with specialty beverages.”
Japan Village at 934 3rd Ave., Sunset Park; open 11am to 7pm.