(Photo: @blackseedbagels on Instagram)

Black Seed, the wood-fired bagel spot with locations in the East Village, Nolita, and Battery Park City, just expanded its footprint to the Ace Hotel. A painfully hip bagel company in a painfully hip hotel? Sounds about right!

The new NoMad outpost takes over the former No. 7 Sub space on the Broadway side of the hotel, and bears a resemblance to Black Seed’s other stores. As does the menu. You’ll find the same itty, bitty bagels– made by boiling dough and then wood-firing it– topped with salmon cold-smoked by Greenpoint’s own Acme, among a variety of other options. Naturally, the coffee is from Stumptown, over on the hotel’s 29th Street side.

New at Black Seed’s locations this month is a limited-time collaboration with the guys from Frankies Spuntino Group, The Franks Bagelfeaturing housemade mortadella, a fried egg, and sweet and spicy mustard butter on a pretzel bagel. Definitely fancier than your usual egg-and-cheese off the cart, though at $12.75 it’s also a smidge more expensive.

If you do decide to make this your new breakfast ritual, Black Seed at the Ace Hotel is open daily from 7am to 5pm at 1188 Broadway.

(Photo: Alex Ostroff)