(Photo: @limitedtoonenyc on Instagram)
New York vinyl fans have had to cope with repeated bad news over the past few years, as record shop after record shop has closed downtown. But — coming right after the news of a Kickstarter-funded documentary about the beloved, now-closed Other Music — there is more good news: a new record shop is coming to the East Village, created by the people behind the podcast and cult Instagram RecordNerdz and focused on hard-to-find contemporary music.
Opening July 29, Limited to One will be “a record store for record collectors,” said Kristian Sorge, who founded the store with his girlfriend Nichole Porges. “We’re not shooting to have a lot of dollar bins. We don’t want to have a lot of fluff. We want it to be a very curated space that focuses on contemporary collectible items and out-of-print items.”
Sorge says the impetus for the store is partly a response to the “vinyl resurgence” underway, and also a sense that contemporary music is not well stocked in record stores, which tend to be dominated by a “pony-tailed, Dylan-loving old guard” which caters heavily to Led Zeppelin and Beatles fans but not those of Nirvana or the Pixies or more recent work.
“I think there’s a new generation of record collectors out there whose preferences and musical tastes aren’t represented in record stores,” said Sorge. In particular he thinks the decade from the early ’90s to the 2000s, when people weren’t really collecting vinyl records and they were issued in very limited quantities, is a lacuna that Limited to One can fill.
Currently Sorge and Porges are working to stock the store; they’ve got about 2,000 records already and Sorge has been traveling around for six months buying more. “We’re taking our time on it,” he said. “We’re not just buying up big collections or estate sales or whatever; we’re looking for specific music. We’re not going to have 10,000, 20,000 records on sale at any time. We are going to be smaller. The wow factor is when you come in and look at the wall and see an extremely rare vinyl you’ve never seen in a record store.”
Credit: Limited to One.
They’ve been posting finds to their Instagram as they go — “everything from Nas to Jawbreaker to De La Soul and a bunch of stuff we picked up in Japan like the Smiths and the White Stripes and Nirvana and the Roots. We’re all over the place, as long as it’s contemporary, and I use ‘contemporary’ very loosely. Indie rock or anything past the ’80s.”
The shop will be located at 221 E. 10th Street, between First and Second Avenue. The storefront will be small and intimate — “a little sub-street-level place,” said Sorge — and the hope is that it will serve as a community and gathering place, “like Flight Club, but for records.”
Sorge and Porges are eschewing the dusty, rummage-bin atmosphere of the stereotypical record shop in favor of a cleaner, more modern aesthetic. Boles Studio, which supplied furniture for Etsy’s offices among others, is building the record bins.
The store-opening party the weekend of July 29 will feature a mini-concert. The lineup is still being finalized but will include an acoustic set from Jeff Caudill of Gameface and other “sort of ex-punk rock, ex-indie rockers playing acoustic.”
Correction: An earlier version of this post incorrectly stated that Boles Studio designed the record bins.
So instead of the “pony-tailed, Dylan-loving old guard”, we have the man-bunned, Pixies-loving “curator”.
Otherwise known as hipster doofus.
Yawn.
Or instead we just have a new take on a record store that can thrive in NYC as so many are closing? No need to knock something just because it doesn’t cater to your exact needs, the world is a diverse place.
That works in both directions. I wasn’t the first knocker.
And by the way, I’m a lot more open than the hipsters I’m commenting on. The need to call others “ponytails” is hardly advocating diversity. I guess diversity is good only when it suits you.
P.S. I love Dylan, but don’t have a ponytail.
how is it a new take on a record store? it’s just a record store. i mean hopefully it does well but there are plenty of stores like this already in nyc and elsewhere. space is too expensive in nyc for most stores to have a lot of junky records lying around.
the idea that existing record stores don’t carry nirvana or the pixies or stuff newer than that is silly and also that music is 25+ years old.
if the world is so diverse then why is everyone opening crappy manbun record stores with minimal stock and high prices like this one
The world is diverse, there are cheaper stores and more expensive stores. The same goes for literally ever single commodity and good in the world. There are expensive furniture stores and cheap ones. No one is forced to shop at one that does not suit their needs. All I am saying is that one size does not fit all in any business.
Everyone has the right to enjoy music and vinyl. Just enjoy the fact that there’s an awesome new store opening in NYC. Be punk rock, everyone’s welcome.
I thought hard to find contemporary music was like early Pierre Schaefer and so forth.
“So instead of the “pony-tailed, Dylan-loving old guard”, we have the man-bunned, Pixies-loving “curator”.
Otherwise known as hipster doofus.
Yawn.”….
Bravo.
It takes more than 17 years to make a good whiskey let alone good collectables. The contention that some Nirvana repressing could have the same musical or collectable value as say, an original pressing of AROUND THE EDGES by The Dark is ridiculous. More manufactured pedigrees for historical revisionists……
Kristian and Nichole are fantastic people. I wish them all the luck in the world. I hold all my 90s New Arrivals for you guys.
Nup. Alias has a point. It’s hipsterist fantasy made flesh. The appeal is a winner but at what price? Doesn’t sound affordable. Rare record on the walls. They’ve been enraptured by Disk Union in Tokyo.
Eh, whatever…