(Photo: Daniel Maurer)

Clearly some numbers matter more than others: It’s an unholy 30 degrees out, but who cares when there’s an 80 percent discount at a Reformation sample sale, right? There are few moments in life when decision-making is this easy: choose the latest in florals over being able to feel your toes, or regret it for the next three to five seasons.

So, naturally, over 100 shoppers lined up halfway down Bond Street this morning– what about this little thing called a job, people?! They were clamoring, one supposes, for yet another delicate pink off-shoulder jumpsuit. Because we can never have enough of those.

Reformation sample sale at 39 Bond Street, March 23 to 26, 10am to 7pm.