Squish Marshmallow isn’t the first Hester Street Fair sweets vendor to open on St. Marks Place, between 1st and A (that would be Macaron Parlour, across the street). But it’s definitely the only one serving a marshmallow donut. Katherine Sprung, a voiceover artist turned marshmallow maven, recently soft-opened a brick-and-mortar shop that specializes in s’mores and marshmallows on a stick.
No, we’re not dealing with Stay Puft-style marshmallows that taste like they were engineered by NASA– there’s an open-ish kitchen here to show that these marshmallows are “small batch, hand cut,” melt-in-your-mouth specimens offered in flavors like apple pie (dairy-free), rocky road (gluten-free), and pumpkin-spice speculoos. There’s even a banana pudding flavor, in case you miss Puddin’, that other cutesy dessert concept that briefly existed on this block. You can have the ‘mallows speared in various quantities, as-is or toasted in front of you with a blowtorch. Or you can have two of them stuffed into a s’more. Here’s what it looks like when you do just that with the “birthday cake” flavor:
Squish’s Instagram is full of cray concoctions like s’mores that use Oreos in lieu of graham crackers or that are stuffed with ice cream.
But the s’mores are really just the half the fun. Squish also offer novelties like the above mini donut made from marshmallow. Order it or anything else to-go and the item will be placed in a Ziploc bag with a “marshmallow care” card that tells you how to keep your snack from drying out, getting damp, or turning into a rampaging marshmallow man who tries to destroy the city. (Just kidding about that last part.)
Be warned, these things are seriously sweet, so you may want to hold off on the coffee that’s also on offer and opt for tea or hot chocolate instead. Unless you want to be a rampaging marshmallow man for the rest of the day.
Squish Marshmallows, 120 Saint Marks Pl., East Village; 646-896-1667.