After nearly a decade of rumors, it’s finally happening: Apple is taking a bite out of Williamsburg. The company has announced that it’ll open its store at 247 Bedford Avenue on July 30 at 10 a.m.

It was back in 2007 that Gothamist published its first “An Apple Store Grows in Brooklyn” post. A month later, the Post reported that Apple was discussing a location at The Edge, and about a year later it was rumored that the company had purchased the old Salvation Army site right on Bedford and North 7th. None of that came to be, but in August of 2014 reports surfaced that Apple was plunking down on the corner of Bedford and N 3rd Street. When The Bagel Store was pushed out of that location, the store’s owner told Gothamist that his landlord “only cares about money. Whatever goes in there will be high end, rest assured.”

Of course, all that panic about Apple single-handedly gentrifying the neighborhood seems a bit much now that Whole Foods is set to beat it to the punch by opening across the street on July 26. The chain’s Bedford Avenue market will come complete with a restaurant and tap room called N4, “paying homage to Williamsburg’s storied roots.”

Next time one of your charging cords dies (meaning, next week lkjshdgjksdgkjhsdghkj), remember the Apple store will be open from 10 a.m. to 8 p.m. daily except for Sunday, when it’s open 11 a.m. to 7 p.m. Better yet, remember that neighborhood longtimer Mikey’s Hookup is located at 88 N 6th Street and keeps roughly the same hours.