Obey your thirst, for great marketing gimmicks.
Last night on the corner of Spring and Bowery, a hubbub gathered around a green-hued convenience store emblazoned with Sprite logos. As you might notice, displayed along the shop’s windows (besides actual cans of sprite) were some rather unusual wares: “Fresh Hype Wipes,” “Frosted Fleeks” cereal, “Dope Soap” and “Straight Buggin” detergent. Turns out “The Sprite Corner” is a pop-up shop promotion for the forthcoming N.W.A biopic, Straight Outta Compton.
Unfortunately, none of these products are for sale. What is on offer, though, are a series of “exclusive events” taking place at the corner in the run-up to Straight Outta Compton’s release on August 14. Last night, for instance, the film’s director F. Gary Gray was giving a talk within the inner sanctum of the shop.
The rest of the events are scheduled to go down from Saturday onwards. Peep the schedule below.