East Village Organic Inc. has opened its doors on First Avenue, between 7th Street and Saint Marks, with an impressive array of organic groceries. If you’re in need of an herbal remedy to clear up that cold, EV Organic’s got that, too.
The new grocer has all the organic produce you want and also a few items you don’t see at every corner market, such as fiddleheads, burdock root, and organic pickled vegetables. The store sells organic noodles, baking ingredients, fruits, melons, meat and fish.
There’s a juice bar and even an herbal pharmacy with its own experienced herbalist, Kim Turim, who will recommend a recipe appropriate for whatever ails you and compound the herbs for you as well. Turim said he owned an herbal pharmacy on 7th Street and Saint Marks years ago. East Village Organic, he said, will have a complete selection of roots, seeds, flowers and herbs.
Owner Ali Fardos describes the 2,000-square-foot grocery as a “mom and pop” shop. He owns it with his wife Amini, who makes the store’s homemade tabouli. Fardos has been an East Village fixture for 25 years as the man behind the counter at Golden Food Market, on the corner of 1st Avenue and 7th Street, which he now owns.
“I don’t think I could see myself in any other neighborhood,” said Fardos, who live in New Jersey. He said he didn’t want to see the former Kim’s location go to a big corporate company so he purchased the space, and his brother is going to take over Golden Food. “I wanted to do something new,” Fardos said. “Everyone is so health conscious these day. The clientele has changed; they’re younger and more educated consumers.” The grand opening will be Monday with free samples of fresh juice, tabouli and homemade salsa.
East Village Organic Inc., 124 First Ave., nr. St. Marks Pl.; open Monday-Saturday 9 a.m. to 10 p.m. and Sunday 9 a.m. to 9 p.m.