Ugh, why? (Photo: Nicole Disser)

Ugh, why? (Photo: Nicole Disser)

The inevitable “50% Off” sign has arrived at Kim’s, planting a death mask on the soon to be shuttered legendary East Village music and video store. We stood outside for a few minutes to see people walk by and pull a 180 to either gawk or rush through the front door.

If you’re a fan of Kim’s, it might be throat-lump-inducing to step inside: the store is barely recognizable compared to its former glory. Only a few American directors hang on in their sections, that Trash Humpers DVD I always wanted is gone for good (alas only one copy of Spring Breakers makes up the entire Harmony Korine section), and overall it looks like about 30 percent of the original DVD stock remains. But there are still a ton of CDs, a good number of LPs (we spotted a remastered Sonic Youth Daydream Nation) and a decent lil’ pile of 7 inches.

A store clerk told B+B that Kim’s will be closing for good “sometime in the 20s of this month” and that indeed everything is 50 percent off, save for new releases.